Small but Important Ways to be a Better Ally to the LGBTQ+ Community


This blog is not intended as a information piece, rather more a little flag of our feelings and intentions waving from over here at Moot HQ and an invitation for any of our friends in the LGBTQ+ community (if they have any energy left) to keep pointing us in the right direction to make sure that we are good and proper allies. 

We work in an area of gender non-conformity, where we attract clients of all sexualities and we are frequently asked where we stand. We are neutral. No gender or sexuality trumps any other. All are welcome. All are respected. We (Jules, the owner and designer at Moot; Anna, full time comms, packing and managing; and Lucy, our sewing specialist and all round wonder) happen to not be part of the LGBTQ+ community at this point in our lives, and we have always wanted to make that clear for the simple reason of authenticity, we understand that we cannot slide into a community and enjoy the camaraderie unless we authentically belong there. 

What we can be, however, are allies. We can stand with, and for, our family members, friends and customers who are part of the community. We can share our commitment to honouring, learning and respecting what we hear from our LGBTQ+ friends. 

Right now, in November 2022, we are shocked and saddened to hear news of yet more murders of innocent people enjoying themselves in what they saw as a safe space; of FIFA banning the wearing of a ONE LOVE arm band during a tournament played in a place where you can legally be killed for being yourself. There are no words for how insane this is. 

We wonder what we can do in support of our brothers, sisters and siblings worldwide who are part of the community?  Well, we have been reading a bit during Transgender Awareness Week  and the very smallest thing we can do is recognise the request to acknowledge the difference between writing transman and trans man, transwoman and trans woman. It may seem inconsequential, but if you are a trans woman, that small space which still allows the word woman to be a separately recognised adjective for you, is far from inconsequential. 

Reading some information from Stonewall on how to be a better ally, it is clear that education and making the effort to keep educated about the terminology requested and the current evolving challenges faced by the community is a key theme, as well as developing an understanding of the timeline of activism and how much bloody work has gone into getting the world to the point that we are at, with still so much further to go. We understand that it is exhausting for the LGBTQ+ community who should not be leaned upon to direct allies and do their work for them! We hear you. 

Early on in Moot’s trading life, back in 2020, we thought that it was a point of interest that Jules was a straight cis male, who happened to be married and have kids. Now we want to remove that ‘hook’ from any reporting about Moot because it’s nothing more than an irrelevant distraction that plays into the homophobia by driving a stake into the ground to declare a sexuality and to make some sort of deal about ‘unexpected behaviours’ around that norm. 

Well, we don’t want to be part of that. By using the, ‘But, he’s straight!’ line, there is a wall being built between us and some of our people. This is a subtle, but important thing; we know we are not part of the LGBTQ+ community and we will never pretend to be, but we are equally not going to push any straight agenda nor seek the validation of that much bigger group because it really does not matter in any way who we each are sleeping with, dancing with, kissing and loving. 

We make beautiful underwear. It’s for anyone who loves it. And we promise to keep listening and learning. 


  • Stevie

    I see both points, fir us hetero guys it’s important for us to say we’re straight hetero bec it has been unacceptable in the past to wear lingerie. We re trying to say its ok to do so

    I ll be buying soon! I m 100% lingerie now

  • Moot Lingerie

    ear Malcolm, Thanks for your comment and thank you for reading our blog. We are saddened to read that you feel excluded because we have written about being a brand for everyone. We are a brand for all who like the styles and the beauty of the lingerie! Heterosexual men are a HUGE proportion of our client base and we will always be here for you! We do not require anyone to be ‘special’, but we will keep endeavouring to be the best we can be and we truly believe that that involves being neutral about whatever sexuality our customers are. We can only start by leading, and the blog was just about how we won’t signpost this as ‘interesting’ because it’s made by a straight guy, we believe it’s interesting because it’s great lingerie. We hope you will keep reading and maybe become open to sharing the space with others. Moot is for all who like the designs. Thanks for your comments about the Tutu, we love it too!

  • Malcolm Hall

    Hi there, I have not been able to afford your stuff, I love it though, especially the tutu. I am saddened that you have moved away from a normal heterosexual man being able to identify with your product. I am married, children and have always loved lingerie. I was so thrilled in 2020 that suddenly it was ok for me to have my own. I realise that your moving with the times and sales are important, I just feel that now you have took my legs away from me. Is it ok for me to be ‘normal’ and have my own lingerie, it seems now that it is not unless I am ‘special’ in some way. I feel a bit despondent that I can no longer identify with you. Best wishes on the sales front. Malcolm

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