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The Emotional Impact of Lingerie

What I have come to realise over the past couple of years, working next to Jules and watching him create this groundbreaking lingerie for men, is that there is an extraordinary amount of emotion that is involved.  It’s a source of frustration that we can’t share that depth of emotion fully, or even manage to properly capture the bits of it that pop up and surprise us day by day. The censorship that we encounter across all the social media platforms is indicative of the more general silencing and shaming of men who want to wear our kind of underwear.  We can’t get across the real impact of what Moot Lingerie does for you in a square photograph on a...

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In The News!

We spend a lot of time thinking about how to tell more of the world about our men’s lingerie, and occasionally feel a bit held back by the strict restrictions on underwear ads, but instead of wallowing, we had a think back to everything we have done in the past couple of years and quick peek at Google helped us to see that we are being talked about, left, right and centre! 

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What is Gender Non-Conforming?

Moot is gender non-conforming because we wholly reject the idea that any assigned or accepted gender should prevent a human from having the freedom to choose the fabric and style that they wish to wear. We will not conform with a ‘rule’ that we must wear boxers or briefs, and they must be cotton and 'manly' and have big elastic logos with SPORTS words and they must be in neutral colours only. Blurgh. We will not conform. 

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Coming through the Storm

When we knew the storm was coming, we got ready for it. We moved what we thought it would affect and we prepared as best we could. We knew it was coming. Signs were there. 

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Where do Men Get the Confidence to Wear Lingerie?

Are you waiting for a ‘green light moment’? For someone in your life to give you the go-ahead to buy something truly exciting? To wear Moot? Do you look at other people who are free to wear this gorgeous stuff and think that you are somehow different? That your life can never be like theirs? Do you see and hear Jules and think that it’s OK for him, he has a special pass to access this underwear and you'll never get your own pass? Read on...

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