A blog on men’s lingerie that we read during some research time at work a couple of weeks ago, struck a tricky chord for me and made me look at everything I have been doing in a whole new light. Have I completely missed the point here? Have I failed to be as deeply honest as I could be with myself, and with my customers? And have I misunderstood most of the emotional draw for the guys who want to buy lingerie?
Moot is gender non-conforming because we wholly reject the idea that any assigned or accepted gender should prevent a human from having the freedom to choose the fabric and style that they wish to wear. We will not conform with a ‘rule’ that we must wear boxers or briefs, and they must be cotton and 'manly' and have big elastic logos with SPORTS words and they must be in neutral colours only. Blurgh. We will not conform.
This is the ultimate sexy leotard for men and bodies needing a pouch fit. If you’re of a certain age, you will understand the name and totally get our inspiration. We wanted to give you a perfectly fitted ‘body’ - one which allows the right space for the shape of your form and still gives a fabulous lift over your hips to recreate the iconic arch which is pure sexiness peeking over the waistband of your favourite jeans.
We need you! It has been an eventful year since we first hit ‘live’ on our first website - 13 months and 3 web versions ago. We had no idea, of course, what was just around the corner for the world, and we think we have navigated the pandemic as well as any new start up. What has been harder for us, and is not the experience of ‘any new start up’ is the near impossibility of being seen. You’re incredibly important to us because you’re here; by some good fortune you have found us and you like us! We know that there are thousands of you out there, men and women who are bored of boxers and are far...