A blog on men’s lingerie that we read during some research time at work a couple of weeks ago, struck a tricky chord for me and made me look at everything I have been doing in a whole new light. Have I completely missed the point here? Have I failed to be as deeply honest as I could be with myself, and with my customers? And have I misunderstood most of the emotional draw for the guys who want to buy lingerie?
If I'm honest the thought of such a thing being made public terrifies me. Any hoo, who’s business is it what I wear under my jeans and tee shirt? I’ve never asked any of my mates what underwear they have on.
So, I made sure I kept my secret safe until very recently, and this is going to sound like a 1970’s comedy sketch...
Another beautifully brave personal history from a Moot customer. We welcome submissions from anyone who has a story to share. In creating Moot, we aim to share that you are not alone if you love lingerie and have a masculine shape. We exist! Here is a piece of writing from a customer who wanted to share his experience of a life-long love of lingerie. Huge thanks from Moot. ------------------------------------ It would be nice to be normal. Wouldn't it? Or would it? Sometimes I think so, but never for long. My wife says I am incapable of being normal. She says I am pathologically driven to go a different way. She often walks a little behind me in crowd...
With Moot, we can trace a similar psychological benefit pattern for many of our customers who write to us and tell us about how they found us and what becoming a Moot wearer has given to them. Like cold open water swimming, it is hard to get in. It takes a bit of bravery. It is not easy to turn away from the comfort of a 'vanilla' unquestioning existence, where you are never going to raise an eyebrow of judgement. It requires a bit of steel.
We do want to talk about the dichotomy of the view of lingerie for women and for men. In setting up Moot, what we wanted to do was to create a range of luxurious undergarments that sat in parallel with the offering for women’s bodies, but ones that were designed to fit a male form.
