A blog on men’s lingerie that we read during some research time at work a couple of weeks ago, struck a tricky chord for me and made me look at everything I have been doing in a whole new light. Have I completely missed the point here? Have I failed to be as deeply honest as I could be with myself, and with my customers? And have I misunderstood most of the emotional draw for the guys who want to buy lingerie?
We have a new style abut to launch! An easy, light, pretty, little french lace brief with the cutest rouched bum fit and the perfect supportive pouch. It's an everyday knicker, designed for those who use a pouch but who want the delicate aesthetic and feel of a traditional luxurious lace. We are delighted with our new lingerie item, but it doesn't have a name yet - so we're throwing it over to you!
If I'm honest the thought of such a thing being made public terrifies me. Any hoo, who’s business is it what I wear under my jeans and tee shirt? I’ve never asked any of my mates what underwear they have on. So, I made sure I kept my secret safe until very recently, and this is going to sound like a 1970’s comedy sketch...
With Moot, we can trace a similar psychological benefit pattern for many of our customers who write to us and tell us about how they found us and what becoming a Moot wearer has given to them. Like cold open water swimming, it is hard to get in. It takes a bit of bravery. It is not easy to turn away from the comfort of a 'vanilla' unquestioning existence, where you are never going to raise an eyebrow of judgement. It requires a bit of steel.
We have decided to make it, simply, an automatic process by adding a much wider range of sizes up front on the website. Our lingerie is all handmade and we have regularly been asked to size our patterns up to and including 46” waist so that is what we have rolled out across our designs.