We have decided to make it, simply, an automatic process by adding a much wider range of sizes up front on the website. Our lingerie is all handmade and we have regularly been asked to size our patterns up to and including 46” waist so that is what we have rolled out across our designs.
We do want to talk about the dichotomy of the view of lingerie for women and for men. In setting up Moot, what we wanted to do was to create a range of luxurious undergarments that sat in parallel with the offering for women’s bodies, but ones that were designed to fit a male form.
WHAT IS DIFFERENT ABOUT DESIGNING UNDERWEAR FOR MEN? It’s interesting how there’s this perception that you can just size up a bit from women’s designs and that will be OK for a masculine body. We have spent years, first working with LCE and latterly with the support of Something Wicked and our own in-house lingerie maker, making sure that we have the right lines, the right spacing, the right stitches and seam placements, the right fabrics and anchoring points for a male form. It’s subtle, but it’s very different.
We need you! It has been an eventful year since we first hit ‘live’ on our first website - 13 months and 3 web versions ago. We had no idea, of course, what was just around the corner for the world, and we think we have navigated the pandemic as well as any new start up. What has been harder for us, and is not the experience of ‘any new start up’ is the near impossibility of being seen. You’re incredibly important to us because you’re here; by some good fortune you have found us and you like us! We know that there are thousands of you out there, men and women who are bored of boxers and are far...