When we first started talking about actually launching a men’s lingerie brand, we had the idea that we might get some negative comments from people, some frightened ‘haters’ might pop up and cast their gloom on our happy little business, but we naively had absolutely no idea, and were totally unprepared for, where the real trouble would lie...
Anna, who works in the little Moot team, knows one such man quite well. A child that she once taught in her school class, with whom she has kept in touch with over the years. A little boy who struggled to fit into the sporty world, the popular crowd, a boy who knew early on that he had to hide the things that he really liked for fear of being laughed at. Well, just have a look at him now.
When you wear Moot, you feel good not only due to the beautiful designs you are wearing, but also by knowing that you are making a conscious choice to support a business with deep rooted principles. You are making a choice to vote for a fairer way and we believe that is a truly empowering feeling.
In fact, what was actually stopping me was confidence. If I was going to start a business based on selling fantastic underwear exclusively for men, then I had to do it with integrity, and this meant putting myself forward to be the man behind Moot, rather than it being some faceless corporation.
A British made brand, luxury without compromise - the fit that you deserve and the designer who understands that this is for any man, without judgment or need to justify. Women have the ability to select from a myriad of outlets in order to dress themselves up, to empower their beauty, to feel luxurious and sensual or smart and beautiful; Jules wants a world where there is equity of experience, if a man wants to make this choice, he has the ability to.