We do want to talk about the dichotomy of the view of lingerie for women and for men. In setting up Moot, what we wanted to do was to create a range of luxurious undergarments that sat in parallel with the offering for women’s bodies, but ones that were designed to fit a male form.
But the buried thought never quite goes away. And something in you has never been able to feel fully met. You need to try this out. You need to know if it will be as good as you think it will. So you find a place like Moot, where we understand EXACTLY what you are thinking and hoping. And you are free to try it out. And when you do, you will feel a good few inches taller. In fact, you will feel a million different things, all the things we wish we could tell you.
We spend a lot of time thinking about how to tell more of the world about our men’s lingerie, and occasionally feel a bit held back by the strict restrictions on underwear ads, but instead of wallowing, we had a think back to everything we have done in the past couple of years and quick peek at Google helped us to see that we are being talked about, left, right and centre!
Moot is gender non-conforming because we wholly reject the idea that any assigned or accepted gender should prevent a human from having the freedom to choose the fabric and style that they wish to wear. We will not conform with a ‘rule’ that we must wear boxers or briefs, and they must be cotton and 'manly' and have big elastic logos with SPORTS words and they must be in neutral colours only. Blurgh. We will not conform.
When we knew the storm was coming, we got ready for it. We moved what we thought it would affect and we prepared as best we could. We knew it was coming. Signs were there.
