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The Rebels we Love

When we try to explain the Moot brand to new people, it’s sometimes a challenge to get across all that we want it to stand for and to be for our community. It’s actually more than underwear. It is a small revolution. We have created the underwear because we love it and it’s what we wanted to have for ourselves, but we want Moot to represent a bigger feeling and it is that which becomes harder to explain.  In the years that we have been talking about Moot, we have also been thinking about the people around us who are already walking the Moot walk, already living their brave truth. Those people who have managed to swim upstream and against...

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The Price of Everything and the Value of Nothing.

Oscar Wilde’s famous words are on our mind at the moment. We have been thinking about our products and the values that they embody. The integrity of a product is a matter of deep principle to us and it is absolutely who we are. In creating Moot we knew, from the very beginning, that our brand would be a brand we were wholly proud of. We are committed to giving you the best that we can offer in all aspects. Jules has spent years at the design stage, various generations of samples have been tested, reviewed and improved. He has driven numerous times to Northern France to meet suppliers including the traditional lace makers, taken the train to London to...

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Building a Community

‘Work is love made visible, and if you cannot work with love but only with distaste, it is better that you should leave your work and sit at the gate of the temple and take of those who work with joy’ Khalil Gibran Forgive me for quoting Gibran, but it’s so true. It has to be. It is the only way. I had been mulling over the idea of starting Moot for years but it had always been sidelined because of family commitments, work commitments and a host of other reasons that seemed like good enough reasons not to do it. In fact, what was actually stopping me was confidence. If I was going to start a business based on...

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