With Moot, we can trace a similar psychological benefit pattern for many of our customers who write to us and tell us about how they found us and what becoming a Moot wearer has given to them. Like cold open water swimming, it is hard to get in. It takes a bit of bravery. It is not easy to turn away from the comfort of a 'vanilla' unquestioning existence, where you are never going to raise an eyebrow of judgement. It requires a bit of steel.
We have decided to make it, simply, an automatic process by adding a much wider range of sizes up front on the website. Our lingerie is all handmade and we have regularly been asked to size our patterns up to and including 46” waist so that is what we have rolled out across our designs.
We do want to talk about the dichotomy of the view of lingerie for women and for men. In setting up Moot, what we wanted to do was to create a range of luxurious undergarments that sat in parallel with the offering for women’s bodies, but ones that were designed to fit a male form.
The Hollywood pieces form the perfect base layer for the guy who doesn’t want everything in life to feel like some sort of preparation for the gym or a hike up a mountain crevass; this is for the guys who love silky straps, golden detailing, soft caresses, gentle fabrics, lifting pouches and the feeling of being all tucked in to your silky soft underlayers. Multidimensional guys. With damn good taste.
Anna, who works in the little Moot team, knows one such man quite well. A child that she once taught in her school class, with whom she has kept in touch with over the years. A little boy who struggled to fit into the sporty world, the popular crowd, a boy who knew early on that he had to hide the things that he really liked for fear of being laughed at. Well, just have a look at him now.
