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What's a Nice Girl Like You, Doing in a Place Like This?

Anyone who has followed Moot from the very beginning, will know that Moot is Jules.  Jules is Moot.  But you might also know that Jules is still a metalworker and vintage car expert and is needed to keep quite a few projects in the world of vehicle conservation going.  If you have listened into any of Jules’ Friday chats on Instagram, received a note in your package, had an email, read any of the social media posts or enjoyed the many amazing photoshoots Moot has put on to show our designs, you may have realised that there is always another person in the background helping Jules to bring his Moot ideas to the world. 

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Why Moot Needs You

We need you! It has been an eventful year since we first hit ‘live’ on our first website -  13 months and 3 web versions ago. We had no idea, of course, what was just around the corner for the world, and we think we have navigated the pandemic as well as any new start up. What has been harder for us, and is not the experience of ‘any new start up’ is the near impossibility of being seen.  You’re incredibly important to us because you’re here; by some good fortune you have found us and you like us!  We know that there are thousands of you out there, men and women who are bored of boxers and are far...

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The Rebels we Love

When we try to explain the Moot brand to new people, it’s sometimes a challenge to get across all that we want it to stand for and to be for our community. It’s actually more than underwear. It is a small revolution. We have created the underwear because we love it and it’s what we wanted to have for ourselves, but we want Moot to represent a bigger feeling and it is that which becomes harder to explain.  In the years that we have been talking about Moot, we have also been thinking about the people around us who are already walking the Moot walk, already living their brave truth. Those people who have managed to swim upstream and against...

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