With Moot, we can trace a similar psychological benefit pattern for many of our customers who write to us and tell us about how they found us and what becoming a Moot wearer has given to them. Like cold open water swimming, it is hard to get in. It takes a bit of bravery. It is not easy to turn away from the comfort of a 'vanilla' unquestioning existence, where you are never going to raise an eyebrow of judgement. It requires a bit of steel.
We have decided to make it, simply, an automatic process by adding a much wider range of sizes up front on the website. Our lingerie is all handmade and we have regularly been asked to size our patterns up to and including 46” waist so that is what we have rolled out across our designs.
We do want to talk about the dichotomy of the view of lingerie for women and for men. In setting up Moot, what we wanted to do was to create a range of luxurious undergarments that sat in parallel with the offering for women’s bodies, but ones that were designed to fit a male form.
Moot is gender non-conforming because we wholly reject the idea that any assigned or accepted gender should prevent a human from having the freedom to choose the fabric and style that they wish to wear. We will not conform with a ‘rule’ that we must wear boxers or briefs, and they must be cotton and 'manly' and have big elastic logos with SPORTS words and they must be in neutral colours only. Blurgh. We will not conform.
