WHAT IS DIFFERENT ABOUT DESIGNING UNDERWEAR FOR MEN?
It’s interesting how there’s this perception that you can just size up a bit from women’s designs and that will be OK for a masculine body. We have spent years, first working with LCE and latterly with the support of Something Wicked and our own in-house lingerie maker, making sure that we have the right lines, the right spacing, the right stitches and seam placements, the right fabrics and anchoring points for a male form. It’s subtle, but it’s very different.
The Hollywood pieces form the perfect base layer for the guy who doesn’t want everything in life to feel like some sort of preparation for the gym or a hike up a mountain crevass; this is for the guys who love silky straps, golden detailing, soft caresses, gentle fabrics, lifting pouches and the feeling of being all tucked in to your silky soft underlayers. Multidimensional guys. With damn good taste.
We need you! It has been an eventful year since we first hit ‘live’ on our first website - 13 months and 3 web versions ago. We had no idea, of course, what was just around the corner for the world, and we think we have navigated the pandemic as well as any new start up. What has been harder for us, and is not the experience of ‘any new start up’ is the near impossibility of being seen. You’re incredibly important to us because you’re here; by some good fortune you have found us and you like us! We know that there are thousands of you out there, men and women who are bored of boxers and are far...
What do people call them? Briefs, strings, thongs. sissy pants, panties, open briefs, ouvert, g-strings, crotchless, tangas, lacy, frilly, mangerie - they are all of these, but we are saying that they are not 'lingerie' any longer. Find out why...
When we try to explain the Moot brand to new people, it’s sometimes a challenge to get across all that we want it to stand for and to be for our community. It’s actually more than underwear. It is a small revolution. We have created the underwear because we love it and it’s what we wanted to have for ourselves, but we want Moot to represent a bigger feeling and it is that which becomes harder to explain. In the years that we have been talking about Moot, we have also been thinking about the people around us who are already walking the Moot walk, already living their brave truth. Those people who have managed to swim upstream and against...
