Moot Blog — mens fashion RSS



The Rebels we Love

When we try to explain the Moot brand to new people, it’s sometimes a challenge to get across all that we want it to stand for and to be for our community. It’s actually more than underwear. It is a small revolution. We have created the underwear because we love it and it’s what we wanted to have for ourselves, but we want Moot to represent a bigger feeling and it is that which becomes harder to explain.  In the years that we have been talking about Moot, we have also been thinking about the people around us who are already walking the Moot walk, already living their brave truth. Those people who have managed to swim upstream and against...

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