With Moot, we can trace a similar psychological benefit pattern for many of our customers who write to us and tell us about how they found us and what becoming a Moot wearer has given to them. Like cold open water swimming, it is hard to get in. It takes a bit of bravery. It is not easy to turn away from the comfort of a 'vanilla' unquestioning existence, where you are never going to raise an eyebrow of judgement. It requires a bit of steel.
We have decided to make it, simply, an automatic process by adding a much wider range of sizes up front on the website. Our lingerie is all handmade and we have regularly been asked to size our patterns up to and including 46” waist so that is what we have rolled out across our designs.
We do want to talk about the dichotomy of the view of lingerie for women and for men. In setting up Moot, what we wanted to do was to create a range of luxurious undergarments that sat in parallel with the offering for women’s bodies, but ones that were designed to fit a male form.
WHAT IS DIFFERENT ABOUT DESIGNING UNDERWEAR FOR MEN?
It’s interesting how there’s this perception that you can just size up a bit from women’s designs and that will be OK for a masculine body. We have spent years, first working with LCE and latterly with the support of Something Wicked and our own in-house lingerie maker, making sure that we have the right lines, the right spacing, the right stitches and seam placements, the right fabrics and anchoring points for a male form. It’s subtle, but it’s very different.