Becoming Kinky


Owning your Kink. 


We feel a little bit like we have been poised for a battle since we launched Moot in 2020. We had our initial high excitement swiftly battered by our instant troubles with advertising on social media and ever since, we have been vigorously defending our right to be seen and our position as a creator of, simply, a different choice of underwear for men. It was, however, a moment on a journalists’ and entrepreneurs’ forum group that led us to have a bloody good think about what we were.


The journalists were filled with admiration for our creative underwear designs and the ethos behind Moot, but one theme was coming out loud and clear - don’t pretend to be another ordinary underwear brand, own the fact that you are deliciously kinky. 


This took some thought. OK, we get it that we have some pretty risque items for sale, but we are also just mirroring a basic choice to decorate that women have had for decades. But it turns out that this messaging has felt confusing for people. So, maybe we should stop focussing on fitting in with the mainstream, and stop trying to ‘vanilla’ ourselves down enough to be palatable to the M&S crowd… 


Right! Well, this feels pretty liberating and exciting again. Having spent a good long time thinking about the future for Moot and where our place is going to be, we can see (funny how you sometimes can’t see what is glaringly obvious) that we are different because we are kinky. We are saucy. We are naughty. We are hot. We are daring. We are for the lovers, the creatives, the open-minded, the curious, the passionate, the desirable, the tempting, the provocative and the sensual people.


And so, Moot is becoming more. We are stepping up to that line and claiming our space in the kinky sphere. We can see what you love, we have read your feedback, you love our ouvert styles, the open-backed pieces, the suspender clips of the Westwood, the straps, the fishnet, the mesh, the translucent fabrics that show you off. You love the strip-panty suspender tights and the lasso thongs with rows of heavy, smooth beads up the back. 


Moot for Men is coming. We are widening our offering and opening the doors to some breathtaking accessories to enhance your kinky and playful spirits. We are already working with creators of handmade individual toys that are so beautiful you will want to have them out on your mantelpiece and not tucked away in a drawer. We are embracing items for inquisitive and playful men to share with their lovers or keep to themselves. Only beautiful items, made without exploitation and offered to you by a man who will talk openly to you about why they are fantastic, what they might offer you and how to use them properly. 


Watch this space - we are going to own our own kinks, turn up the heat and we hope to keep you feeling hot and happy with us. In the mean time, check out the image by @montuoroshots for Hacienda Villa! Now there’s a kinky party we want a ticket to, we have our outfits ready…


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