..we have become very used to seeing men’s lingerie and talking about men’s thongs, g strings, sheer pouches, lacy briefs and sexy boxers, so what might appear to be very ‘sexualised’ for one person, seems perfectly ‘everyday’ for us and we need to bear that in mind. We are actually, very happy to admit that a great deal of our mens lingerie is a bit kinky, racy, skimpy, sheer - generally gorgeously sexy - but some of it IS functional.
What I have come to realise over the past couple of years, working next to Jules and watching him create this groundbreaking lingerie for men, is that there is an extraordinary amount of emotion that is involved. It’s a source of frustration that we can’t share that depth of emotion fully, or even manage to properly capture the bits of it that pop up and surprise us day by day. The censorship that we encounter across all the social media platforms is indicative of the more general silencing and shaming of men who want to wear our kind of underwear. We can’t get across the real impact of what Moot Lingerie does for you in a square photograph on a...
We spend a lot of time thinking about how to tell more of the world about our men’s lingerie, and occasionally feel a bit held back by the strict restrictions on underwear ads, but instead of wallowing, we had a think back to everything we have done in the past couple of years and quick peek at Google helped us to see that we are being talked about, left, right and centre!
Moot is gender non-conforming because we wholly reject the idea that any assigned or accepted gender should prevent a human from having the freedom to choose the fabric and style that they wish to wear. We will not conform with a ‘rule’ that we must wear boxers or briefs, and they must be cotton and 'manly' and have big elastic logos with SPORTS words and they must be in neutral colours only. Blurgh. We will not conform.